Debbie Meltzer Marketing & Communications
KEY STRENGTHS
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Strategic marketing planning, communications and stakeholder engagement
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Public relations and content campaign management
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Product marketing management backed by an analytical mindset and data-driven approach
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Proven track record with social media, website management and SEO work
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Journalist, content creator and premium writer
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Successful sponsorship and fundraiser
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Media analytics, measurement, metrics and reporting skillset
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ABOUT
Full-stack marketing, communications and content expert with strategic planning nouse, product marketing skillset and a data-driven approach.
Highly proficient in integrated omnichannel strategies, public relations, product launches, partner channel development and client retention campaigns.
Journalist, content creator and premium writer for local and global startups and leading brands.
Had the pleasure to work with NASDAQ listed brands, SMEs and SaaS-based companies
Thrives in fast-paced small teams, as well as remote and global cross-matrix environments.
TESTIMONIALS
"Debbie helped us evolve from a range of low cost plastic products to a globally recognized brand through branding, strong messaging, compelling content and fresh creative. The changes set the tone for the brands for years to come."
Amos Cohen, VP R&D Bram Industries Ltd.
"We engaged Debbie for research, analysis and product marketing. Her skills and marketing expertise enabled us to build use cases, validate some plans and revise others. In the end we were clear about what products to launch and what features we should focus on, saving us time, costs and valuable resources."
Sol Rabinowicz, CEO, Premier Technologies
Debbie was able to quickly grasp AKOLogic's value proposition and help to develop our brand. Her contribution was invaluable. We revisited our positioning and messaging, built our content from scratch and began to pitch more effectively to investors."
Ron Shani, CEO, AKOLogic
ACHIEVEMENTS
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Launched products and complex solutions on a local and global scale at warp speed, achieving high exposure, conversions and growth
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Managed demand generation and lifted MQLs, increased engagement to 70% in two quarters and CTR by 150% at low acquisition costs
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Wrote and edited premium content, white papers, op-eds and video for multiple brands, lifting digital campaigns with measurable results
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Partnered and fundraised $8M+ for startups and NGOs
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Managed projects and events on a local and global scale
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Successfully negotiated with stakeholders, facilitated marketing automation, workshopped managers and led media training​
RECENT WORK CASE STUDIES
XM
CYBERSECURITY
XM Cyber needed to differentiate itself from established players, close sales and secure a second round of investment. It was also crucial to generate POCs that led to licensed installations. I drove a launch strategy, supervised public relations and digital marketing campaigns and facilitated marketing automation. I managed inbound marketing through HubSpot, SEO tools, growth hacking strategies and creative.
Through targeted webinars, premium content and creative I secured speaking opportunities, media coverage, awards and MQLS. We tracked and linked MQLS to SQLs and POCs. Within six months, lead velocity increased, CTRs were up by 250% and landing page conversions increased by 14%. Three investment companies entered POCs. The thought leadership strategy and campaigns were key to clinching a second funding round. MORE
CEDATO
VIDEO OS
Cedato set out to leverage a SaaS-based video solution, grow a marketplace and build a publisher audience in a crowded space. Recognizing the need for a bold strategy, I introduced an integrated communication and demand generation campaigns, funnelling prospects to sign up for free trials. The 7% ratio of prospect-to-trial conversion was turned around through targeted thought leadership.
To lift communications, I trained management to interview and stand out at speaking opportunities. I introduced a bold content strategy with branded terminology, premium content and Op-eds for media and social traction.
The campaign resulted in an 8% conversion rate and a 3x leads increase. Cedato’s heightened visibility and technology base helped to secure strategic and technology partnerships and awards. MORE
LIFESTORY DESIGN STORAGE
To compete in the fierce homeware jungle, we had to pivot fast from an unrecognizable range to a global brand. We needed to convince partners we could market styled-up products at a low cost. We were tasked with creating a brand voice and content to engage with buyers and position the line as an edgy brand.
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Following a digital discovery, I ran a positioning and messaging workshop to build personas and the product-market fit. I developed messaging pillars, a communications strategy, content and creative.
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After strategizing to reach for the shelves, the brand was quickly converting views into active engagement and sales. LifeStory products rapidly gained traction and were snapped up by Walmart, Target, The Container Store and other giant retailers. MORE
TECHNICAL MARKETING AND OFFICE SKILLS
​Marketing and project management
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​HubSpot, Cision, Teamwork, Asana, Figma
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Social media and SEO
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SEMrush, Buffer, Databox, Google Ads, Google analytics
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General
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Office suite, Google suite, basic HTML, WordPress, Adobe Photoshop, Adobe InDesign, Canva, Video production​
VOLUNTEER WORK
Click Savi Social Business Innovation
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Held a position on the board
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Ran marketing workshops
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Participated in corporate events
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Supported sponsorship campaigns
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Triathlon Union
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Held a position on the board
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Initiated sponsorship campaigns
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Organised winter expo events
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Assisted youth triathlon events
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SKILLS
Self-starter
Creative
Attention to detail
Problem Solver
Ideas percolator
Networker
Speaker and presenter
© 2023 by Debbie Meltzer.